Enter your PR reference number (for example PF-0023) or the email address on your order.
Free Tool
Launch Week Checklist
Twenty-eight tasks across seven days — the exact operating rhythm behind launches that convert coverage into customers. Tick tasks off as you go; your progress saves automatically in this browser.
0%0 of 28 tasks complete
Day 1 — Lock the story
Day 2 — Prepare the assets
Day 3 — Order distribution
Day 4 — Warm the channels
Day 5 — Launch day
Day 6 — Amplify and answer
Day 7 — Measure and bank it
The principle behind the week
Launches fail quietly when distribution is treated as the whole job. Coverage is the spark — the checklist around it is the fuel: assets prepared before they are needed, partners warned before they are asked, and a measurement habit that banks every placement as an asset for the next announcement. Run this rhythm once and the second launch is noticeably easier, because the press page, the amplifier list and the baseline metrics already exist.
Short on time? The non-negotiables are Day 1 (story), Day 3 (distribution) and Day 5 (amplification). See distribution packages when you reach Day 3.
Ready to see your story in the news?
One-time pricing, guaranteed placements, and a live-link report for every campaign. No retainers, no subscriptions.
