Product Launch Template
Announce a new product or feature the way newsrooms expect to receive it.
View template + example →
Free Tool
Press Release Template
The standard format editors expect, ready to copy. Replace every [BRACKETED] section, keep the structure, and your release will read like it came from a newsroom — because this is the structure newsrooms use.
The universal template
FOR IMMEDIATE RELEASE [HEADLINE: Company + verb + news, under 110 characters. State the fact; skip "excited to announce".] [CITY, State] — [DATE] — [COMPANY], [one-line description of what the company is], today announced [the news in one sentence: what happened, who it is for, and from when]. [PARAGRAPH 2 — WHY IT MATTERS: the strongest supporting fact. A number, a named customer, a market problem with a size. Two to four sentences maximum.] "[QUOTE: one or two sentences in a real human voice. Interpretation the facts cannot carry — why this matters, what changes now.]" said [FULL NAME], [TITLE] of [COMPANY]. [PARAGRAPH 3 — DETAIL: how it works, what is included, who is involved. Concrete specifics only.] [PARAGRAPH 4 — PROOF OR CONTEXT: results so far, background, market context, or what happens next.] [CALL TO ACTION: where to learn more, buy, register or download — with the URL written out.] About [COMPANY] [BOILERPLATE: 3-4 sentences. What the company does, who it serves, one credibility fact (customers, funding, awards, founding year), and where it is based. Write this once, carefully — it will be republished under every story about you.] Media contact: [FULL NAME] · [EMAIL] · [PHONE] ###
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Formatting rules editors actually check
Length: 400–600 words total. Shorter reads as thin; longer gets skimmed and cut. Headline: one line, factual, with the company name in it. Dateline: city in capitals, then state, then the date — before the first sentence, always. Quotes: one per person, two people maximum, and never a quote that a competitor could paste into their own release unchanged. Numbers: spell out one through nine, use figures for 10 and above (AP style), and attribute every statistic you did not produce yourself.
Specialised templates — with filled examples
Funding Announcement Template
Announce a raise with the details investors, journalists and hires actually look for.
View template + example →New Hire / Executive Appointment Template
Announce a senior hire as the strategy signal it actually is.
View template + example →Partnership Announcement Template
Announce a partnership with the customer benefit up front, not the corporate handshake.
View template + example →Event Announcement Template
Announce an event with the details attendees, sponsors and journalists need in one pass.
View template + example →Award Announcement Template
Turn an award win into credible third-party proof your sales team can use.
View template + example →Business Expansion Template
Announce a new market, office or facility with the local details regional media need.
View template + example →Web3 / Crypto Launch Template
Launch a token, protocol or Web3 product with facts the market can verify — no hype required.
View template + example →Ready to see your story in the news?
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