Template
Award Announcement Press Release Template
Turn an award win into credible third-party proof your sales team can use.
Award releases work because the credibility belongs to someone else — the judging body. This template names the award precisely, quotes the judges where possible, and connects the win to customer value without overselling it.
Best for
- Industry and product awards
- Best workplace and culture awards
- Customer service and quality awards
- Rankings, lists and certifications
The template — copy and fill in
[COMPANY] Named [AWARD TITLE] in the [YEAR] [AWARD PROGRAMME NAME] [CITY, State] — [DATE] — [COMPANY], [one-line company description], today announced it has been named [AWARD TITLE / placement] in the [AWARD PROGRAMME], [who runs it and what it recognises, in one clause]. [COMPANY] was recognised for [specific reason: product, results, programme]. [PARAGRAPH: what was evaluated — criteria, judging process, number of entrants or category size.] "[QUOTE — judge or programme organiser if available; otherwise the company executive on what the recognition validates]," said [NAME], [TITLE]. [PARAGRAPH: the customer-facing substance behind the win — the product capability, result or programme that earned it.] The full list of [YEAR] honourees is available at [AWARD URL]. [COMPANY] [forward note: what comes next for customers]. About [COMPANY] [BOILERPLATE.] Media contact: [NAME] · [EMAIL] · [PHONE]
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A filled example
Verde Skincare Named Best Clean Beauty Brand in the 2026 GreenLiving Beauty Awards LOS ANGELES, Calif. — February 25, 2026 — Verde Skincare, the plant-based skincare label, today announced it has been named Best Clean Beauty Brand in the 2026 GreenLiving Beauty Awards, the annual programme recognising brands that meet independently verified ingredient and sourcing standards. Verde was recognised for its fully traceable botanical supply chain and its refill programme, now used by 38% of repeat customers. The awards evaluated 214 entrants across ingredient transparency, third-party certification, packaging impact and verified customer outcomes. Finalists underwent laboratory verification of label claims — a step GreenLiving introduced this year. "Verde is doing the unglamorous work — auditing farms, publishing results, engineering refills that people actually use," the judging panel noted in its citation. "This award belongs to our sourcing team, who can name every farm in our supply chain," said Emily Rodriguez, Founder and CMO of Verde Skincare. "Clean beauty only matters if customers can verify it, so we built the brand to be checked." The full list of 2026 honourees is available at greenlivingawards.com. Verde's refill programme expands to all retail partners this spring. About Verde Skincare Verde Skincare is a plant-based skincare brand formulating with traceable botanicals and refill-first packaging, sold online and through 480 retail doors across the U.S. Media contact: Sofia Marino · press@verdeskincare.com · +1 (310) 555-0171
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Editor's tips for this announcement type
- State the award's full official name, year and category exactly — vagueness reads as invention.
- Mention entrant counts or judging rigour; scale is what makes the win meaningful.
- Ask the award body for a judge quote before you publish — many provide one on request.
- Repurpose the release link in sales decks, your press page and an 'as seen on' strip — awards compound.
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