Muck Rack
Website: muckrack.com
What it is: Media database + pitching + monitoring
Best for: PR teams that pitch proactively every week and need accurate journalist profiles.
Starting price: No public price — custom quote, reported from ~$5,000/year
Compare PressFudge
Muck Rack vs. PressFudge
The PR team standard for journalist databases, pitching and coverage monitoring.
At a glance
Here is how Muck Rack compares to PressFudge
Muck Rack
muckrack.com
PressFudge
Website: pressfudge.com
What it is: Press release distribution + Media List Services
Best for: Startups, agencies and growing brands that want guaranteed placements and a media database at a published price.
Starting price: $149 per PR · Media Lists from $10
Core strengths
Muck Rack vs. PressFudge: here's how both tools compare
Muck Rack
- Journalist-maintained profiles, which keeps contact data more accurate than scraped lists.
- Database, pitching, monitoring and reporting in one platform, with team collaboration.
- Strong reputation with PR agencies for relationship accuracy and outreach workflow.
PressFudge
- Published prices — no quote step, no membership fee, no word-count charges on distribution.
- A guaranteed placement count on every package, with a live-link report you can check yourself.
- Single outlets bookable individually from $25, plus writing (+$99) and white label (+$49) add-ons.
- Media List Services in the same account: journalists, publishers and podcasts, lists and campaigns from your own mailbox.
- PR Balance credits that never expire, and media plans that never auto-rebill.
The main difference
What is the main difference between Muck Rack and PressFudge?
Muck Rack is the deeper, more expensive tool: a large journalist database with pitching, monitoring and team workflows, priced by custom quote for teams that live in it daily. PressFudge Media List Services is the lighter version of the same job — 11,636 journalists, 44 publishers and 120 podcasts, lists, and 1–3 step campaigns from your own mailbox — from $10 per month with no annual contract and nothing charged automatically. If you need monitoring, alerts and team seats, Muck Rack earns its price. If you need to find journalists and pitch them, PressFudge does it for a fraction of the cost — and adds press release distribution in the same account.
Feature comparison
Based on what we could publicly verify
| Feature | Muck Rack | PressFudge |
|---|---|---|
| Starting price | Custom quote (reported ~$5,000+/yr) | From $149 per PR · Media Lists from $10 |
| How you pay | Annual subscription, by quote | Per release at a published price; media plans per period, never auto-rebilled |
| Guaranteed placement count | — | Yes — 300 to 1,300+ placements per package |
| Live-link placement report | Partial / add-on | Yes — every placement with a live link |
| Single outlet booking | — | Yes — 43 outlets from $25 |
| PR writing service | — | Yes — +$99 on any package |
| Media database (journalists) | ✓ | Yes — 11,636 journalists |
| Podcast database | ✓ | Yes — 120 podcasts |
| Pitching campaigns from your mailbox | ✓ | Yes — 1–3 steps, 300/day, max 5 campaigns |
| Newsroom | — | Yes — every distributed release published |
| Free preview / free plan | — | Yes — first page free, contacts masked |
| Auto-renewal / contract | Annual contract | None — no subscription for distribution |
Competitor details are from public pricing and product pages, checked October 2026 — "not stated" means the vendor does not publish it, not that it does not exist. PressFudge details are from pressfudge.com today. If a competitor's price has changed since, the vendor's current page wins.
Questions, answered
FAQs
Should I switch from Muck Rack to PressFudge?
If you mainly need to find journalists and pitch them, yes — you get the same core workflow from $10 per month instead of a custom annual quote. If you depend on Muck Rack monitoring, alerts and team collaboration, keep it and use PressFudge for distribution.
Does PressFudge track opens and clicks?
No — and we say so plainly. Campaigns show sent totals per step, replies land in your own mailbox, and coverage proof comes from distribution placement reports with live links.
Why teams choose PressFudge
Published prices. Guaranteed placements. Proof you can click.
Price on the page
$149–$2,749 per PR and Media Lists from $10 — no quote, no membership, no surprise add-ons.
Guarantee in writing
300 to 1,300+ placements per package, depending on the plan you choose.
Proof, not promises
Every placement report carries a live link for every single placement.
One account, both jobs
Distribution and Media Lists under one login, with credits and access that never expire on distribution.
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Press releases distributed for teams at
From global exchanges to local champions - teams that trusted PressFudge to carry their story to the news.
MX Global
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One-time pricing, guaranteed placements, and a live-link report for every campaign. No retainers, no subscriptions.